4.2 A Crowdsourced Potato Chip

Crowdsourcing the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.

"Online crowdsourcing strategies that induce masses of people to solve a task, such as locating far-flung items or alleviating world hunger, work best when financial incentives impel participants to enlist friends and acquaintances in the effort, a new study concludes."— Bruce Bower 

"These sites take advantage of the phenomenon known as crowdsourcing, or turning to the online masses for free or low-cost submissions."— Katie Hafner

https://www.merriam-webster.com/dictionary/crowdsourcing

In an effort to increase sales among millennials, PepsiCo turned to crowdsourcing to get new flavor ideas for their Lay’s potato chips (called Walker’s in the UK). Their 2012 campaign, “Do Us a Flavor,” was so successful that they received over 14 million submissions. The winner was Cheesy Garlic Bread, which increased their potato chip sales by 8 percent during the first three months after the launch.

• What are some other products that would work well for a crowdsourced campaign contest?
• What items wouldn’t work well?

Your task is to find three products in your everyday life that could easily benefit from a crowdsourcing campaign, and two that would not. Your submission could be in the form of a multi-paragraph written response (no more than 500 words) or as a PowerPoint style presentation of no more than 10 slides.