3.5 Writing a Customer Value Proposition

In its simplest terms, a value proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the pain point you solve, and why you’re distinctly better than the alternatives.

It is helpful to write out your customer value proposition. Then you have a draft to review and tweak as your ideas develop.

Your task is to create a value proposition for a new business that you want to start. Here is a general structure you can follow:

• Start with a headline-style statement that describes how your offering benefits the customer.
• Provide a few sentences or a brief paragraph that explains the offering in more detail. Be sure to make clear what the offering is, who the customer is, and why you are offering it.
• Consider including a bulleted list or checklist highlighting 3–5 features of the product or benefits the customer will receive.
• Add a graphic that engages interest or reinforces the idea.

Your final submission can be in the form of an "essay" or a PowerPoint-style presentation. The overall written "essay" should be no more than 500 words, and the PowerPoint no more than 10 slides.